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May 2019 - Present
May 2019 - Present
Worldwide Head of Global E-Business - Director
Led the TOD'S eBusiness team to define and implement strategies driving online revenues across 38 countries. Managed full P&L responsibility and spearheaded technical implementations to enhance customer experience and operational efficiency.
• Defined and executed Omnichannel roadmap to improve customer experience.
• Achieved significant revenue growth through strategic decision-making.
• Managed full P&L responsibility for the eBusiness team.
February 2016 - February 2019
February 2016 - February 2019
Worldwide E-Commerce, CRM & Omnichannel Director
Led a global team to drive top-line growth through Ecommerce platforms, achieving a 45.7% increase in 2018.
• Managed the migration of 35 websites to Salesforce Commerce Cloud, optimizing operations and enhancing customer experience.
• Developed and implemented an omnichannel strategy, resulting in increased digital business and customer engagement.
Led a global team to drive top-line growth through Ecommerce platforms, achieving a 45.7% increase in 2018.
• Managed the migration of 35 websites to Salesforce Commerce Cloud, optimizing operations and enhancing customer experience. • Developed and implemented an omnichannel strategy, resulting in increased digital business and customer engagement.
January 2014 - January 2016
January 2014 - January 2016
Global CRM, E-commerce & Digital Marketing Director at Coin & Excelsior Milano
As the Global CRM, E-commerce & Digital Marketing Director at Coin & Excelsior Milano, I led the strategic development and execution of digital e-commerce initiatives, resulting in the successful launch of Coincasa.it and coin.it
My focus on customer loyalty and engagement led to the creation of a new Loyalty Digital APP, driving customer retention and satisfaction including Coincard fidelity card.
December 2009 - January 2014
December 2009 - January 2014
E-Commerce, Digital Marketing & CRM Manager
Lead the digital activities for Percassi, overseeing E-commerce & CRM for brands like KIKO MAKEUP MILANO and BILLIONAIRE ITALIAN COUTURE.
My role involves defining Multichannel Strategies to drive revenue growth and customer acquisition across Europe and the US.
I manage a team of 20 people, responsible for strategy, P&L, operations, and business evolution, reporting directly to the General Manager.
April 2006 - November 2009
April 2006 - November 2009
Head of Ecommerce
I spearheaded the strategic launch of www.bottegaverde.com in EMEA markets, elevating online business to 10% of total company revenues. Reporting directly to the Company's owner, I successfully managed the E-commerce Business Unit, driving growth and expansion for Bottega Verde in the digital space.
April 2001 - December 2003
April 2001 - December 2003
User Experience Engeneer
In my role as a User Experience Engineer at Telecom Italia Lab in partnership with Texas Instruments in London, I spearheaded the design and implementation of cutting-edge mobile services with geolocalization features and video streaming capabilities.
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