In 2017 togheter with other professionals he founded EBAS - EBusiness Association based in Milan.
EBAS is an association dedicated to promote and develope e-business in Italy. It aim to support businesses in its digital transformation and growth in the online market.
EBAS is a valuable resource for Italian businesses, looking to grow and succeed in the digital economy. They provide training, consulting, networking, and advocacy to help businesses thrive online.
Marcello Messina is also a respected educator in the field of digital business. He frequently lectures at several prestigious Master of Business Administration programs, including those offered by Il Sole 24 Ore, RCS Academy, IKN, and the Retail Institute.
His areas of expertise and instruction include e-business strategies, customer relationship management (CRM), and e-commerce best practices