Startups

Marcello Messina had passion for startups since the beginning of his career. In 2010, he founded his first online furniture store in Italy, a successful entrepreneurial experience that led him to sell the business in 2016. Since then, he has continued to cultivate his passion for startups by investing in various innovative ventures. His entrepreneurial vision and commitment to supporting new initiatives make him an active player in the Italian startup scene.

In 2017, he invested in Fluida, a startup that simplifies and automates the collection of information on attendance and all staff activities in a company, simplifying the employee-business relationship. 

In 2019, the platform became part of Zucchetti, the leading Italian group in the offering of software, hardware and IT services for businesses and professionals. With this operation, carried out in record time just 15 months after the launch, Zucchetti now holds 51% of the company. 

In 2019 joined ClubDealOnline.com, an Equity Crowdfunding portal that connects growth-ready entrepreneurs (Startup and SME) with investors (HNWI) seeking alternatives to conventional equity investments. 

ClubDeal is authorised and supervised by Consob (Italian regulatory authority). 

In 2021, he invested in Startup Bakery, the Italian startup studio dedicated to creating B2B SaaS companies characterized by a strong Artificial Intelligence component and oriented towards sustainability and the achievement of the SDGs (Sustainable Development Goals), the sustainable development goals promoted by the United Nations Organization. 

Since Startup Bakery was founded in February 2020, it has contributed to the creation of different startups. Veterly.com, Condeo.com, Sencare.io are based on the SaaS approach.

Veterly is an intelligent Communication and Telemedicine Platform that helps veterinarians to simplify and make their relationships with customers easier.

Living in a condominium without stress. Condeo is the cloud platform that simplifies communication with your condominium manager. 

Sencare is the intelligent cloud assistant that allows you to choose, organize and supervise home care, offering the independence and peace of mind that those receiving care and their families need. 

In 2024 he decided to join as investor Digital Fashion Academy, a very fashion focused Academy to learn from world-class professionals who work in leading roles in fashion and luxury companies and international agencies.

The teachers who collaborate with Digital Fashion Academy are some of the most experienced professionals in the Fashion Industry. Thanks to these professionals, our courses are highly practical and strongly tied to the real needs of fashion companies.

DFA teachers have several years of experience in the fashion and luxury industries and have developed their careers either in fashion companies or agencies specialising in digital disciplines such as Digital Marketing and E-commerce Technology.

The managers who work in fashion companies share their experience and 360° view with the students: the strategic approach, the brand vision and a pragmatic approach to customer satisfaction. Whereas, the specialists from agencies better understand the ability to innovate and the competencies in the most up-to-date and ever changing aspects of digital fashion management.